Doing it your own way is faithful to the Bay.' 'I love seeing how our fans wear these pieces and express their style. It represents the individuality, spirit, and love of our fans,' said Hannah Gordon, 49ers Chief Administrative Officer and General Counsel and designer of the collection.
'This collection is about being seen and celebrated in every sense. The 49ers PRIDE collection is the first gender-neutral retail line released by an NFL team, and the franchise is using the PRIDE t-shirts and crops as an opportunity to further engage with their audience while creating space for people to feel comfortable and recognized. With 49ers PRIDE, the first official NFL fan club to engage and support LGBTQ+ and allies, the San Francisco 49ers announced yesterday morning their plans to celebrate June LGBTQ+ Pride Month, featuring a new, genderless, two-piece collection designed by 49ers’ own Chief Administrative Officer and General Counsel, Hannah Gordon.
The San Francisco 49ers announced plans Thursday morning to celebrate LGBTQ+ Pride Month, unveiling the new 2021 49ers Pride Collection, a first of its kind, as well as plans for a new ‘Meet the Faithful’ series and their annual Activism in Sports Panel.
